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Pramara Promotions (PRAMARA)₹85.95−3.43%Advertising & Media Agencies
In the Mar 2026 quarter (consolidated), Pramara Promotions reported sales of ₹59.28 Cr, up 6.5% from Mar 2025, and net profit of ₹3.93 Cr, up 6.2% year on year. For the year to Mar 2026, sales were ₹112 Cr and net profit ₹10.04 Cr.
Company filings, consolidated accounts; latest reported quarter Mar 2026
| Mar 2025 | Dec 2025 | Mar 2026 | |
|---|---|---|---|
| Sales | 55.67 | 53.13 | 59.28 |
| Expenses | 48.02 | 44.88 | 50.59 |
| Operating Profit | 7.52 | 8.21 | 8.62 |
| OPM % | 13.5% | 15.5% | 14.5% |
| Other Income | 0.91 | 1.17 | 2.72 |
| Interest | 3.08 | 2.79 | 4.49 |
| Depreciation | 0.64 | 0.45 | 0.78 |
| Profit before tax | 4.72 | 6.14 | 6.08 |
| Tax % | 21.7% | 0.0% | 35.8% |
| Net Profit | 3.70 | 6.15 | 3.93 |
| EPS (Rs) | 3.35 | 4.39 | 2.79 |
| Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|
| Sales | 40.98 | 66.93 | 40.96 | 48.98 | 50.01 | 62.96 | 86.01 | 112 |
| Expenses | 36.95 | 60.92 | 36.97 | 42.91 | 43.96 | 52.91 | 73.86 | 95.94 |
| Operating Profit | 3.99 | 5.98 | 3.99 | 5.99 | 5.99 | 9.97 | 11.96 | 16.94 |
| OPM % | 8.9% | 8.9% | 9.0% | 13.0% | 13.0% | 16.0% | 14.0% | 15.0% |
| Other Income | 0.00 | 0.00 | 0.00 | 0.00 | 1.01 | 1.01 | 1.01 | 4.01 |
| Interest | 2.99 | 2.99 | 2.99 | 3.99 | 3.99 | 4.98 | 5.98 | 6.98 |
| Depreciation | 0.99 | 0.99 | 0.99 | 0.99 | 0.99 | 0.99 | 0.99 | 0.99 |
| Profit before tax | 1.01 | 2.01 | 0.00 | 2.01 | 3.01 | 5.01 | 7.01 | 12.01 |
| Tax % | 60.1% | 15.0% | 27.1% | 31.0% | 14.0% | 20.1% | 15.1% | 18.1% |
| Exceptional items | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Net Profit | 0.00 | 2.01 | 0.00 | 1.01 | 2.01 | 4.01 | 6.02 | 10.04 |
| EPS (Rs) | 0.34 | 2.56 | 0.49 | 2.03 | 3.36 | 4.36 | 5.37 | 7.19 |
| Dividend payout % | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|
| Equity Capital | 0.99 | 0.99 | 0.99 | 0.99 | 6.99 | 8.98 | 11.01 | 14.00 |
| Reserves | 9.96 | 10.96 | 10.95 | 12.96 | 8.96 | 23.93 | 53.94 | 108 |
| Borrowings | 24.03 | 24.03 | 30.06 | 31.06 | 33.06 | 34.05 | 34.07 | 41.09 |
| Other Liabilities | 22.03 | 15.03 | 7.00 | 17.00 | 12.01 | 5.03 | 7.03 | 8.04 |
| Total Liabilities | 56.01 | 51.01 | 49.00 | 62.01 | 61.02 | 71.99 | 105 | 170 |
| Fixed Assets | 5.99 | 5.99 | 4.99 | 7.99 | 5.99 | 6.99 | 7.99 | 7.99 |
| CWIP | 0.99 | 0.99 | 0.99 | 0.99 | 0.99 | 0.00 | 0.00 | 0.00 |
| Investments | 1.01 | 1.01 | 1.01 | 1.01 | 1.01 | 1.01 | 1.01 | 1.01 |
| Other Assets | 48.02 | 43.02 | 42.01 | 53.02 | 53.03 | 63.99 | 97.05 | 161 |
| Inventories | 13.95 | 20.92 | 19.92 | 22.94 | 25.93 | 27.91 | 38.90 | 30.92 |
| Trade receivables | 23.08 | 12.04 | 12.04 | 20.07 | 16.05 | 20.06 | 32.08 | 58.23 |
| Cash & equivalents | 6.01 | 7.01 | 3.01 | 4.01 | 4.01 | 4.01 | 6.01 | 6.01 |
| Total Assets | 56.01 | 51.01 | 49.00 | 62.01 | 61.02 | 71.99 | 105 | 170 |
| Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|
| Cash from operating activity | 12.98 | 0.99 | −6.98 | 7.98 | 5.98 | −9.98 | −19.97 | −35.93 |
| Cash from investing activity | −7.98 | 2.99 | 0.00 | −2.99 | 0.00 | 0.00 | −0.99 | −10.97 |
| Cash from financing activity | −3.01 | −3.01 | 3.01 | −4.01 | −5.01 | 9.01 | 23.02 | 46.01 |
| Net cash flow | 0.99 | 0.99 | −3.99 | 0.99 | 0.00 | −0.99 | 2.99 | 0.00 |
| Capex | 4.01 | 0.61 | 0.40 | 3.51 | 0.00 | 0.00 | 1.73 | 1.24 |
| Free cash flow | 9.01 | 0.00 | −7.01 | 4.01 | 5.99 | −9.01 | −20.99 | −37.02 |
| CFO / OP % | 329.0% | 14.0% | −181.0% | 126.0% | 90.0% | −87.0% | −152.0% | −206.0% |
| Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | |
|---|---|---|---|---|---|---|---|---|
| Debtor days | 210 | 64 | 103 | 146 | 119 | 112 | 136 | 188 |
| Inventory days | 160 | 157 | 228 | 223 | 261 | 233 | 223 | 133 |
| Days payable | 205 | 82 | 45 | 119 | 91 | 26 | 27 | 19 |
| Cash conversion cycle | 164 | 139 | 285 | 250 | 289 | 318 | 330 | 301 |
| Working capital days | 25 | 39 | 162 | 119 | 126 | 196 | 277 | 399 |
| ROCE % | — | 14.0% | 8.0% | 13.0% | 14.0% | 17.1% | 15.0% | 15.0% |
For the Mar 2026 quarter, Pramara Promotions reported sales of ₹59.28 Cr, up 6.5% year on year and net profit of ₹3.93 Cr, up 6.2% year on year. The operating margin was 14.5%.
Pramara Promotions' sales for the year to Mar 2026 were ₹112 Cr.
Net profit for the year to Mar 2026 was ₹10.04 Cr. Earnings per share over the same trailing period were ₹7.19.
Pramara Promotions reported borrowings of ₹41.09 Cr at Mar 2026, against cash and equivalents of ₹6.01 Cr.
Cash from operations was −₹35.93 Cr in the year to Mar 2026; after capital spending, free cash flow was −₹37.02 Cr.